drive the change

"Drive the Change" is a project designed to challenge the prevailing narrative around electric vehicles (EVs) by offering evidence-based insights into their limitations and potential downsides. Through a combination of visually engaging posters and an associated app, the project aims to foster critical thinking and informed decision-making about EV adoption.

The project targets a broad audience, including consumers, policymakers, and environmental advocates, seeking to encourage reflection and discussion about the complexities of EV technology, environmental impact, and infrastructure challenges. The goal is to promote a more nuanced understanding of the EV landscape and explore alternative solutions for sustainable transportation.

The design approach blends bold typography, striking imagery, and technology to communicate effectively. The posters are designed to capture attention, with a custom livery on a Tesla mock-up as a focal point, drawing viewers in. A QR code on the posters directs users to the accompanying app, where they can access further detailed insights and data about electric vehicles.

While I believe this project has the potential to spark meaningful conversation and deepen the understanding of EV adoption, it remains a work in progress. Future iterations will focus on refining the messaging and expanding avenues for engagement. Ultimately, "Drive the Change" aims to empower individuals to make well-informed, sustainable choices about their transportation options.