the missing pages

This promotional campaign for The Missing Pages takes inspiration from missing person posters, reworking their familiar, lo-fi aesthetic into a concept-led visual identity for both print and social media.

I attended band rehearsals to capture original imagery, focusing on natural, unposed moments that reflect the group’s introspective and understated presence. The photography was left unedited in terms of facial detail, maintaining a sense of raw authenticity.

The posters adopt the structural conventions of traditional missing notices — monochrome palette, bold sans-serif type, grainy photocopy textures, and rough, DIY layout choices. Instead of generic studio shots, the use of documentary-style rehearsal images grounds the campaign in the band's real-world identity.

For social media, the posters were photographed in situ — taped to lampposts, pinned to noticeboards, or pasted onto walls in everyday public spaces where missing posters would typically appear. These images were used as Instagram story slides, capturing the physical presence of the designs in context and encouraging viewers to engage with the band’s identity on a more conceptual level.

The result is a stripped-back but impactful campaign that plays with familiarity and absence — aligning with the band’s name while building a strong, cohesive visual narrative.