cortesport padel court branding

This motion design for a padel court focuses on creating a dynamic and engaging experience that reflects the sport’s fast-paced and energetic nature. The concept draws inspiration from the fluidity and agility inherent in padel, using motion and vibrant visuals to capture the essence of the game.

I studied the movement and rhythm of padel to inform the design, ensuring the animations mirrored the sport’s rapid exchanges. The characters on the court are animated with bounce effects and directional motion to reflect the fluidity and intensity of a match. This kinetic approach enhances the energy of the design, making it feel as dynamic as the sport itself.

The typography was key to the design’s impact, with kinetic text introducing bounce animations and varying typefaces to create emphasis and guide the viewer’s focus. I experimented with type weights, using italics and lighter fonts to enhance the visual flow and ensure the message was both engaging and easy to follow.

A carefully chosen colour palette was used to evoke the vibrancy of the game. Bright green and white tones were paired with darker accents to provide contrast and depth, ensuring clarity and visual balance. The colours reflect the energy of the sport while maintaining a modern, fresh aesthetic.